Sydney Chic Pleased to Collaborate with Roam Resorts & Hotels

Siam@Siam Bangkok

I am thrilled to announce that Sydney Chic will be bringing more travel stories due to a collaboration with Roam Resorts & Hotels. Roam Resorts & Hotels brings you a curated selection of independent, boutique resorts and hotels from all over the world, so for those who prefer to stay in a more boutique style hotel or resort, Roam is the website to visit.

Roam Resorts & Hotels market hotels in Australia and Asia and unlike Online Travel Agents (OTA's) they do not take a commission on bookings and do not take bookings on their website. The website was founded by Greg Parkes, an ex-hotelier himself. As an ex Hotelier Greg was concerned about the rise and overly influential status of the large Online Travel Agents. Greg says "Hotel’s are loosing their ability to run their own business to the extent of OTA’s hijacking the hotel’s own brand on Google".

Roam, in a small way, is at the leading edge to push independent hotel channels. Roam via emotive imagery, blogs, travel writers, promotions and collaboration with leading bloggers in various fields, interacts with consumers developing a brands desirable attributes and making room rate a secondary decision point. Roam delivers increased awareness of small independent brands, by promoting not only the hotel but also regions and places, so the hotels don’t get lost in the sea of OTA’s. Roam encourages consumers directly to the hotels web site where they can book a room commission free and have a direct relationship with the hotel - a win/win situation.