Iconic brand UGGAustralia has its second and largest Australian Flagship store – located within Sydney Arcade on King Street – and we were there to see it open. The opening coincided with the launch of the highly anticipated Home Collection and with a luxurious range of homewares.
The night was buzzing with VIP's and media all treated to a glimpse of UGG's new range in the new two-storey store
UGGAustralia’s Brand Manager, Kylie Joyce said: "Given the overwhelming success of our QVB store, our latest location will deliver everything the brand has to offer on a much bigger scale. We are truly excited to deliver another world-class store that our loyal customers are currently experiencing globally."
The luxurious retail space consists of two levels, which showcases the loungewear collection which was introduced earlier this year, as well as extensive footwear, handbag and accessory ranges, making it a premium shopping destination.
UGGAustralia began in1978 with a few pairs of sheepskin boots and a few follwers in Southern California consisting mainly of surfers.
From those humble beginnings to today, with stores in Beijing, Shanghai, Tokyo and Osaka, London, Los Angeles, New York, Moscow, Paris, Auckland, Melbourne and Sydney, UGG Australia is a global luxury brand.
The UGGAustralia King Street retail space opening corresponds with global lifestyle campaign rollout “This Is UGG”. The iconic trademark continues to expand locally, providing Australian’s greater access to the brand close to their hearts, and an opulent product that ‘feels like nothing else’.