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New Heineken Brand Launch - The Have It All Experience

Heineken® has announced the launch of a mystery new product in Australia and will debut the new product in by hosting a major event that will showcase what 'Having It All' means through a unique experience. Guests will have the opportunity to enjoy a summer afternoon in the middle of winter as they are transported to an alternate summer oasis.

Taking place on the rooftop of a new five-star Sydney CBD hotel, Heineken® will open up an exclusive indoor-outdoor beach club, which will be fully enclosed for the occasion, to give consumers the chance to get out of the cold and step into the heat of summer. Complete with heated pool, music, entertainment and great summer food along with a few surprises throughout, summer will arrive early for guests to bring cheer to the last cold and dreary weekend of winter. Those attending are encouraged to dress for summer! You will just need to wear an overcoat to get there, however with the weather we have been having in Sydney lately, that might not be necessary.

The event will give guests the chance to be among the first in the world to try the new Heineken® product for themselves.

Those eager to enjoy the first taste of summer and wanting the chance to Have It All, are invited to register their details at Have It All Events to gain access to the Ultimate Rooftop Pool party and be among the first to find out more about Heineken's® big new launch.

New Heineken Brand Launch - The Have It All Experience

When: Saturday 27 August

Time: From 3:00pm

Venue: An oasis in the heart of the city...stand by for further details

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