Crooked Colours Collaborate with New Caledonia Tourism: New Caledonia Tourism (NCT) has launched a new destination marketing campaign, ‘Sounds of New Caledonia’, in collaboration with Triple J feature artists and Laneway Festival favourites, Crooked Colours.
Regarded as one of Australia’s rising musical acts in the electronic scene, Crooked Colours combined their musical talents and passion for travel to record two bespoke audio tracks that emulate their recent adventures in the South Pacific paradise, New Caledonia. The campaign was designed to attract Australian travellers with video and sounds that creates a desire to travel to the island. I was lucky enough to see the band play at the launch and they truly deserve recognition for their talents.
The track aims to highlight the different adventures, tastes and cultures that New Caledonia offers. 'Sounds of New Caledonia' features stunning imagery from various locations around New Caledonia where the sound was captured. The images and sounds were then combined to make a montage of visual and aural moments to evoke an emotional journey of a New Caledonian adventure. After watching the video I'm pretty sure where I want to travel to next!
Phil Slabber, who fronts the band said the collaboration with New Caledonia Tourism provided them with a new canvas of inspiration, enabling the trio to draw upon the distinct Pacific island sounds to create tracks that are fresh and authentic.
“When we travel, sound is a defining part of the fabric of our experiences. Sound is embedded in every memory of our holiday, be it the music we take with us, the tongues of new local friends, the songs of wildlife, the percussive rhythm of transport, the soft flutter of fresh sheets or in the collective orchestral boom of a city. Sound is everywhere,” Mr Slabber said.
“From the outset, we wanted to draw on all of these sounds to create a track that would capture a different side to the destination. We wanted to let the destination guide our journey. New Caledonia didn’t disappoint, the more we explored the more bespoke sounds we uncovered. All of this combines with the visual content we captured; the realistic documentary-style brings an authenticity to the sounds.”
Enjoy the video below of Sounds of New Caledonia.
Listen to the tracks at www.newcaledonia.travel/au/sounds
BEHIND THE SCENES VIDEO
ABOUT NEW CALEDONIA
Natural Wonders New Caledonia is home to one of the largest nature reserves on earth and is a highly regarded ecological hotspot, with the world’s largest enclosed lagoon, second largest reef and UNESCO World Heritage site in their backyard.
Covering more than 1.3 million square kilometres, Le Parc Naturel de la Mer de Corail, or ‘the Natural Park of the Coral Sea’ is a key site for visitors. This marine park is larger than Alaska, twice the size of Texas, three times the size of Germany and much larger than many other protected areas on the planet. A newly established sanctuary, Le Parc Naturel de la Mer de Corail, comes after an exemplary decision by the Government of New Caledonia to protect the areas’ undisputed natural wealth.
The area covers around 450,000 hectares of coral reefs, 25 species of marine mammals, 48 shark species, 19 species of nesting birds and five species of sea turtles. The park's ecosystem also generates up to 3,000 tons of fish every year, providing an important food source for New Caledonia's quarter of a million human inhabitants.
Lifou: The largest of the three islands that make up the Loyalty Islands, with 10,000 residents, Lifou has immaculate beaches, precipitous volcanic cliffs, deep tropical forests, immense caves and a long history.
Ouvéa: Regarded as one of the most beautiful atolls in the Pacific, the Island is only 35 kilometres long with a 25 kilometre white sand beach and has a single beach front road bordered with coconut palms facing the lagoon.
Mare: Half the size of Lifou at 650 kilometres square, Mare has a wild beauty with deeply carved cliffs, basalt rocks, dark forests, long undisturbed beaches, numerous caves and pools with an array of fish and turtles.
Ile Aux Canard (Duck Island): Just off the coast of Nouméa, it is easily accessed by water taxi from Nouméa’s most popular beach, Anse Vata bay. Great for snorkelling, relaxing on the beach or at the bar.
Amédée Island: Home to a towering lighthouse built in the 1890’s, it is a ‘must do’ on any visit to New Caledonia, offering glass bottom boat excursions giving travellers an insight into New Caledonia’s incredible underwater world.
Ile des Pins (Isle of Pines): A relaxing getaway only a short 20-minute flight from Nouméa, this breathtaking island, known as the ‘Jewel of the Pacific’, has picture perfect beaches private bays just waiting to be discovered.
Sheraton New Caledonia Deva Spa & Golf Resort
Sheraton New Caledonia Deva Spa & Golf Resort boasts an ideal beachfront location on the scenic west coast of New Caledonia. Owned by the Société Hotelière de Deva, the new-build resort is one of five Marriott International properties which opened across the Pacific region in 2014.
The Sheraton New Caledonia Deva Spa & Golf Resort combines Melanesian tradition and traditional French influence. Located in Bourail, the northern province of New Caledonia, this 180-room resort has 60 bungalows, an 18-hole golf course, a health club and spa. Activities on offer includes water sports such as diving, snorkelling, sailing, windsurfing, jet skiing, water skiing, wakeboarding and kite surfing as well as tennis, squash, cricket, cycling and horse riding in the mountains.
Sheraton New Caledonia Deva Spa & Golf Resort also recently announced that its Kid’s Club is now complimentary for all children from 1 to 12 years old and includes complimentary lunch.
Le Meridien Refurbishments
Le Meridien has undergone an extensive refurbishment of their Nouméa property. Investing AUD$31million over two years, the refurbishment included new design and décor of their classic/superior rooms and brand new resort suites, plus the addition of 22 ‘long stay/family’ suites with kitchenette facilities. A new lobby bar, Latitude 22, has also opened alongside the refurbishment of all public areas including its two restaurants, lobby, function and banquet rooms and the addition of a brand new 900 square metre Deep Nature Spa which features indoor/outdoor spa pool, eight treatment rooms, sun-deck and a new cardio fitness centre.
Le Meridien Isle of Pines, has also undergone a soft refurbishment, with AUD$2.8million being invested in the transformation of their deluxe rooms, bungalow-suites, restaurant, bar and public areas, plus the addition of a new cardio fitness centre.
Hilton Nouméa La Promenade Residences
With a newly renovated main entrance, lobby and gym currently receiving a face-lift, the Hilton Nouméa La Promenade Residences is the first Hilton property to open in New Caledonia. The property has 154 spacious modern rooms self-catering apartments, with uninterrupted views over the UNESCO world Heritage lagoon, heated swimming pool, La Terrasse restaurant serving Pacific Rim cuisine and a glass
walled chapel with panoramic views over Anse Vata Bay.
Ramada Hotel & Suites Nouméa
The Ramada Hotel & Suites Nouméa is proud to announce two exciting new facilities, the opening of the Rendez-Vous Sports Bar and the brand new luxurious Harnn Spa. The hotel has invested approximately AUD$750,000 in improving these facilities.
The sports bar upgrade included high wood tables and a bar which stretches between the inside and outside deck area, as well as a brand new menu designed for those who are after typical pub fare with the selection of local and international beers available.
Located just 20 minutes from Magenta’s domestic airport and 45 minutes from La Tontouta’s international airport, Beaurivage Hotel has recently undergone a full refurbishment of its 60 rooms, lobby and recreational areas.
Sounds like a good reason to back your bags and visit New Caledonia. www.newcaledonia.travel
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