Mercedes Benz Fashion Week | Designer Samantha Bailey


by Deb Carr

I caught up with Sam Bailey today to view her stunning collection at the Pullman Sydney Hyde Park.

I have to be honest, I have the most jam-packed week ahead with so many designers and shows to see this at Mercedes Benz Fashion Week, it has been hard to choose who to review. The reason I decided to chat to Samantha Bailey today is because love the look of her designs, and believe me, I was not disappointed! I love colour and soft fabrics and Samantha has created a beautiful range of feminine, adaptable styles. So gorgeous are these garments I have been inspired to get back to the gym ASAP! However, in saying that, Sam has designed the dresses to be extremely flattering with folds of fabrics positioned in just the right places, so you don't have to be a size 8 to wear these gorgeous clothes.

Sam has spent a great deal of time and thought making sure that the garments can be adjusted and no 'wardrobe malfunctions' could ever occur.

I can visualise celebrities walking down the red carpet in these exquisite designs and winning the 10/10 award in the women's magazines.

So thoughtful is Sam, that she will be producing the garments in plain colours which would also be suitable for brides and bridesmaids.

The colours exquisite, the fabric soft and elegant and the designs you can see for yourself at www.samanathabailey.com.au

ABOUT SAM

Samantha Bailey started her Sydney Based, Luxury Ready-to-Wear Label in 2012 and will be showing her first S/S 2014/2015 Collection during the Mercedes Benz Fashion Week in Sydney at the Prestigious Pullman Hotel Hyde Park in the Designer Showrooms from the 6-10th April 2014.

Samantha studied Fashion at the well-known East Sydney College in Darlinghurst and went on to gain extensive Experience as a Fashion Designer both in Australia and Overseas. Whilst Samantha lived in London, she worked as a Designer for a well –regarded Fashion House, designing Tailored Womenswear and sourcing Exclusive Fabrics from both France and Italy for each Collection.

Just over 18 months ago, Samantha discovered a niche Market developing globally, in the Luxury Ready-to-Wear Market. Having sourced the most Exquisite Silk fabrics from Italy and the best Australian maker in Sydney – Samantha set to work creating her Magical Collection. Every Style within the Collection has been especially designed for Effortless Sophistication and constructed with Innovative design features for Luxurious Comfort. The finest attention to detail has been incorporated into each style for a superior finish.

Samantha Bailey Pty Ltd has also been accepted for the Aus Industry Innovation Grant and also wishes to help Promote and stimulate the local economy by Producing the Collections in Australia.

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