Emma & Roe Launch new Jewellery to support Pink Hope - helping families facing hereditary breast can
Imagine having your mother diagnosed with breast cancer at just 36, your nan at 44 and your great grandma at 68. This is Krystal Barter’s story, the Founder of Pink Hope, a charity to support families facing hereditary breast and ovarian cancer.
At age 22 Krystal underwent genetic testing and returned positive for the BRCA gene (the same gene fault that made worldwide headlines in 2013 by Angelina Jolie). At only 25 Krystal made the brave decision to break the cycle of hereditary cancer that plagued her family and had a preventable double mastectomy. That’s a big call for someone only 25 years of age and with a young family. It was this experience that inspired Krystal to start Pink Hope
Bespoke jewellery brand EMMA & ROE has announced its commitment to donate AUD$1.1 million to the Pink Hope Charity over five years and to support and celebrate this relationship. The EMMA & ROE Pink Hope collection will be launched in October 2014, with 15 per cent of gross profits going to the charity. The range will feature the Pink Hope butterfly symbol on special pink charms, beads and bracelets.
“This partnership will do wonders for the hope and support of many families who are facing generations of cancer, like my own,” says Krystal Barter. “I was lucky enough to be the first person to view the Pink Hope collection and it reflects everything Pink Hope stands for.”
EMMA & ROE – a concept brand by Michael Hill – will donate a minimum of $100,000 in 2014 and $250,000 each year from 2015 to 2018. These contributions will go toward expanding and developing the charities education, practical support tools and financial assistance initiatives, such as expanding the ‘Glimmer of Hope’ program, developing a family cancer clinic resource pack, implementing an outreach ambassador training module and more.