Sephora's Exclusive Brand Showcase


#SEPHORAAUS15 #SEPHORAAUS


I had the privilege of attending an exclusive Sephora Brand Showcase yesterday and got to chat with some amazing people about the beauty brands they work with. VIP guests enjoyed chatting to representatives of the following brands, available through Sephora Australia and in the coming weeks I’ll be writing about the different brands and their products as I get to try the products.

Apart from the fabulous brands listed below, Sephora Australia have their own range of cosmetics and beauty products with a huge selection to choose from.


NUDESTIX is a streamlined makeup collection intended to provide a quick and easy, nude look that works for all face shapes. Inspired by sisters, Ally and Taylor Frankel – aspiring models having worked with some of today’s hottest makeup artists and photographers. In front of the camera they wear different faces and in everyday life, they prefer all-out natural, opting for a touch of colour to accentuate their finest features.


DR JART is a dermatological cosmetic brand launched under the belief that scientific and reliable products lead to healthy and beautiful skin.

SKIN INC is the world’s first Skin Supplement Bar offering customizable beauty

solutions to help create an effective and fuss-free regimen, designed for your skin. Skin Inc products feature highly concentrated, pure and active serums and innovative skincare from Japan that combine proven ingredients with the most advanced delivery systems for maximum results. Skin Inc products contain 0% added scents and parabens.

ARCONA is known and respected for its high quality, luxury formulations and their unparalleled ability to make a positive change to the skin. “Color, fragrance and consistency don’t change your skin—live, active ingredients do.” Arcona believe lasting beauty comes from within—whatever you put on your skin goes into your body. Only the finest quality, pure and powerful ingredients are used in the products that penetrate deep into the cellular layers of the skin to effect real change, resulting in glowing, healthy skin at any age.


PERCY & REED A bespoke range of quintessentially British styling and haircare products designed by Paul Percival and Adam Reed, the hairdressing brains (and hands) behind London’s leading hair salon, Percy & Reed.

ALTERNA is always staying one step ahead of the hair care pack and have developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar.


MARK JACOBS BEAUTY has arrived, changing the face of makeup. As with all he does, Marc’s rule-breaking

creativity is at the heart of his makeup vision. The result: a new luxury beauty line with the signature style, attention to detail, and spot-on intuition of his fashion collections.

COVER FX creates makeup products that help you look your best while actually improving your skin over time. Foundation is our specialty and our mission is to give every woman her perfect match. Cover FX will never irritate and can improve your skin during wear and over time. Ingredient choices are taken very seriously which is why each product is packed with vitamins, emollients and redness reducers plus Free of the Inflammatory 5: parabens, fragrance, gluten, mineral oil and talc.

OBESSIVE COMPULSIVE COSMETICS was founded in New York City in 2004 by makeup artist David Klasfeld, and started with a pair of Lip Balms, ‘Tarred’ and ‘Feathered’. As an artist, Klasfeld wanted to develop products that met the needs of artists who weren’t satisfied with the traditional options found on the market, through a commitment to innovation in color, texture and selection. OCC strives to be on the forefront of colour cosmetics, while honoring both our professional makeup artistry and cruelty-free heritage. OCC is proud to be 100% Vegan & Cruelty-Free, as internationally certified by PETA.

BEAUTY BLENDER The original beautyblender® is a revolutionary makeup sponge applicator with 360 degrees of usable surface for creating absolute complexion perfection. This five-time Allure Best of Beauty Award-winner is ergonomically designed to meet your makeup needs. beautyblender® is the first high definition, neon pink sponge application tool that gives you everything from amazingly sheer coverage to a buildable full coverage.

TARTE COSMETICS specializes in good-for-you glamour, makeup and beauty products that are eco-friendly and cruelty-free.

PER-FEKT is fully committed to launching technologically advanced products that simplify and per-fekt beauty. Merging advanced skincare formulations with color, per-fekt offers multi-functional products that are quick and easy to apply, long-lasting, and offer an alternative to traditional beauty products. All per-fekt products are highly concentrated and not diluted with water, thus they are better for the environment because they use fewer natural resources. Concentrated products not only mean less waste, but also less weight you have to carry around. Concentrated products use less packaging, so you get a product that is a better choice for the planet, without any performance sacrifice.

CREME SIMON Joseph Simon made a breakthrough discovery: a pure concoction of seven carefully selected flowers and plants - Damask Rose, Jasmine, Iris, Neroli, Patchouli, Tonka Bean and Vanilla Bourbon with incredible healing and brightening properties. For over 150 years, Crème Simon kept this simple yet powerful alchemy of dermo-active natural botanical extracts a closely-guarded secret. Tested and loved by women over the years for its brightening efficacy, Crème Simon remains faithful to the original Activ-Fleur Complex, and it is still at the heart of every product today. The empiric knowledge of its gentle efficacy has now been confirmed by scientific tests, which have confirmed results in boosting radiance, skin cell regeneration and oxygenating properties

IT COSMETICS Innovative Technology is IT. Developed with leading plastic surgeons, IT Cosmetics creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide serious beauty solutions that help look and feel your most beautiful!


KAT VON D Long Wearing, high pigmented and full coverage cosmetics.

OLE HENRIKSEN harnesses the power of nature for skin that glows with health! Skin guru Ole Henriksen, based in the USA for the past 20 years, has developed a line of pure, all-natural high-performance treatments that he continues to perfect in his research laboratory. His easy-to-use products are formulated to work "with" the skin to regenerate, hydrate, stimulate and pamper. The delicate scents and gorgeous feel of these treatments are designed to promote wellness, which is an essential component of beauty by Ole.


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