Mercedes-Benz Fashion Week Australia will become the first event to host an annual, organized showcase of Resort collections. The global event hosted in Sydney each year will shift from its previous April dates and focus on Spring/Summer collections to May15 – 21, 2016 with collections centered around Resort.
The decision to make MBFWA the home of Resort collections was made in collaboration with local industry leaders, designers and the NSW Government. The schedule will include the region’s biggest names in fashion working to further establish Sydney as a global fashion capital.
This announcement will allow Australian designers to launch their Resort collection in Sydney during the global sales window, which has been a missed opportunity in the past, and will present a large business opportunity for export.
Resort collections are trans-seasonal in nature and see up to a six month retail life in the Asia Pacific market. In addition, fashion and lifestyle media are increasingly dedicating more resources to cover Resort. The Australian fashion industry is valued at $12 billion, with TCF&L products contributing about $3 billion to Australia’s total exports.
The NSW Government, through its tourism and major events agency Destination NSW, is a strategic partner of MBFWA and is working closely with IMG on this new strategy.