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There are 5.5 million baby boomer’s in Australia – they hold nearly half of the nation’s wealth and
Photos and Videos by Mikella Lowe
I wanted to share a couple of beautiful videos made by Mikella from www.thedigitalage.net an online publication, part digital agency. The publication produces digital content about life after 50 for both business & social reasons. There are 5.5 million baby boomer’s in Australia – they hold nearly half of the nation’s wealth and spend 21 hours per week online yet advertisers still focus on young people. Mikella sees a great opportunity for companies from all sectors to start talking with baby boomers, in a contemporary and reflective way that will resonate and influence their shopping habits.
The videos below showcase two mature Australians and their life after 50. Stay tuned for another video coming soon about a certain blogger and a day in her life! Yes me, we are shooting it to tell the story of what is involved in building something like Sydney Chic.
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