Recently I had the opportunity to have lunch with Blake Mycoskie, founder of TOMS and Chief Shoe Giver, at the beautiful Watsons Bay Boutique Hotel. The intimate lunch was an opportunity for friends of TOMS to get a better understanding of Blake’s philosophy for the company which announced that for the first time, it will give directly to children in need in Australia, extending its One for One model to communities around the country.
TOMS philosophy is to give back:
· Every pair of shoes purchased a pair of shoes is given to a child in need.
· Every pair of sunglasses purchased helps restore the sight of somebody in need.
· Every bag purchased helps give a safe birth for a mother in need
· Every bag of TOMS coffee purchased helps provide safe water for somebody in need.
TOMS is currently working with more than 100 giving partners in over 70 countries around the world, and in Australia will collaborate with “Save The Children” to help provide shoes for children in need.
Over lunch I had a chance to chat with Blake about how TOMs will support local Australian children in need through the company’s One for One business model. There is no doubt that Blake is driven to make positive change in the world .
TOMS launched in Australia in 2007 with Hype DC, and now the collections are being stocked at MYER and local independent boutiques including one of my favourite stores Carousel, which was where I found out about the brand and actually got my first pair of TOMS sunglasses.