Photos Credit: Myles Kalus @streetstyleaustralia
@Sydneystyleman and Editor in Chief Deb Carr were invited to attend a Triple White Party last week where you guessed it, the dress code was Triple White.
So Sydney's cool crowd of fashionistas, sporty types, socialites, models and social media elite descended onto Oxford St Paddington in a sea of white to celebrate the launch of Stylerunner LIT concept store.
Ladies and gentleman this isn't just any old fashion pop up outlet ...This is an uber swank design destination space with amazing light instalments, clean white open spaces and the most innovative edgy retail fittings showcasing the most cool and indeed stylish sportswear and runners available today.
Stylerunner LIT #liveintrainers comes to life in this prized Paddington location until 31 October transporting it from its online presence to a real life immersive concept store, where you not only shop but you engage and experience all the ideals and qualities of this innovative brand concept.
The store will sell new and exclusive product and will have in house stylists available to get you feeling your "style" as you #liveintrainers from the world's most renowned brands such as Adidas. It's also a lifestyle space where you can experience events, yoga (Hip Hop style which @sydneystyleman can't wait to try!), and even health conscious food and drinks by Fit Nutrition Fix.
The party was a who's who of Sydney's sexiest including Miss Universe 2008 herself Laura Dundovic. Sydney Chic chatted to Laura and admired her inner style and warmth as well as her distinct air of sophistication, gliding effortlessly around the room looking flawless in her plunging white Bec and Bridge dress.
Another fashion stand out on the night for @Sydneystyleman was Stylerunner LIT's founder Julie Stevnja who embodied the sheer concept with her oversized sloppy joe as a dress, complemented by calf length white Nike sports socks and a killer pair of pewter heels and vintage black Chanel bag! Pure class and pure fashion boldness had me really impressed along with her clear passion for what she has created and her business acumen and entrepreneurial nouse she's one impressive chick!
Stylerunner LIT will be open until 31 October and if you like what you see there you'll love their online sister brands magazine www.triple-white.com, showcasing all things sneaker culture and sportswear trends its worth checking out.