Photo Credit: Paola Kudacki
She is a sporting legend, fashion icon, activist, mother and philanthropist and now Serena Williams can add rock star to her awesome CV having recorded her own version of The Divinyls smash hit "I touch myself" for the I Touch Myself Project supported by Berlei for Breast Cancer Network Australia (BCNA). Following a week of anticipation after the sneak preview was aired the full length video has been posted to Serena Williams social media channels, timed to coincide with international breast cancer awareness month. Serena recorded her version of the breast health anthem, as a call to action for women to regularly examine their breasts for early signs of breast cancer. This is the first time those outside Serena's close circle have heard her sing. Directed by Daniel Askill, Sydney filmmaker Grammy Award nominee (of Sia’s music video Chandelier), the original video reveals Williams seemingly naked as he sings her version of The Divinyls 80's hit.
“I wanted to do this, to put myself in a very vulnerable moment, because it’s something we should be talking about. It’s an issue that affects all women of all colours, all around the world.” says Williams. Sharing a personal story of a friend who survived breast cancer thanks to early detection she continued, “She has two kids and to think what life would be without her is scary. Early detection is key, it saves so many lives and I just hope this helps to remind women of that.”
Photo Credit: Paola Kudacki With the full video now released in time for Breast Cancer Awareness Month, Williams has also appeared in a photoshoot by Paola Kudacki channeling her inner rock chick wearing Berlei’s new snakeskin print bra as part of the 2018 I Touch Myself Project, where 100% of profits from the sale of the bra will go to BCNA.
The limited edition rock ‘n’ roll inspired bra is named The Chrissy after celebrated diva Chrissy Amphlett, lead singer of The Divinyls, who passed away from breast cancer in 2013 aged 53. Serena wears The Chrissy T-Shirt Bra which features rose-gold hardware, and is lined with the words “I Touch Myself” to remind women to check their breasts every time they put it on. Also available in a similar design is a Post-Surgery Bra, created specifically for women who have undergone breast cancer surgery. The rock ’n’ roll inspired bra is both fashionable and functional, helping to provide emotional and physical support to women during a confronting time. Available exclusively at www.Berlei.com.au/TheChrissy Berlei will donate 100% of the profits from the sale of all Chrissy Bras to BCNA. The I Touch Myself Project was first launched in 2014 by Amphlett’s husband musician Charley Drayton and J. Walter Thompson, Sydney. Passionate about spreading awareness of the importance of early detection, she wanted her global hit to become an anthem for women’s health around the world. Berlei has been a proud partner of BCNA since 2005, who offer support and guidance to women affected by breast cancer, including providing My Care Kits to women who have undergone breast cancer surgery. Berlei has been a trusted part of Williams’ equipment since her mum discovered the brand in Melbourne during the 2003 Australian Open. Since then, Berlei has been the only bra she wears for training and competitions.