UK based fashion retailer boohoo introduce ‘The Edit’ the latest SS14 trends with something for every occasion such as holidays, Christmas day, events and parties and all of the trends have been built around an 8 piece capsular wardrobe.
'We travel to Australia regularly and noticed that the ever fashion conscious Australian girl often built her outfit around a classic wardrobe essential, such as the denim cut off or classic white shirt. Building on this idea we decided to build our new season trends around these key items.' Carol Kane, CEO at boohoo
The Edit is made up of the classic white shirt, the boyfriend jean, the Breton top, denim cut off, classic white blazer, the skinny jean with ripped knees, the lace white dress and denim shirt and is inspired by the casual elements of Australian fashion all with cool toned colour palette.
California Road Trip is a relaxed trend with key pieces including the white maxi dress and the tasselled top, with denim playing a big part of the collection.
Liquid Metal consists of elegant co-ordinates and dresses with a metallic focus look featuring the range are sequin embellishment and a colour palette of gold and silver with complementing accessories such as the body chain and metallic gladiators.
Indian Jungle features bold tones and tribal prints are the main focus of a textured trend with a heavy emphasis on detailing. Beading, feathers and jewelled accents are set on running shorts and longline kimonos, with key accessories including printed headbands and gold accents.