Jack Daniel's biggest and most ambitious birthday celebrations yet - 'The Bar That Jack Built On Tour' - a world's first, completely crowd-sourced by fans.
The culmination of the campaign will be the celebrations at "The Bar That Jack Built On Tour", once it is built taking place in Federation Square, Melbourne from 18-20 September, and Parramatta Park, Sydney from 25-27 September. At these two main events the work of everyone who contributed to the bar will proudly sit as part of The Bar That Jack Built!
What is actually happening is that Jack Daniel's will hit the road in September with a regional tour taking in six cities and towns across New South Wales and Victoria. Fans will be given the opportunity to join dedicated workshops in each town, build props and furniture for the bar (which will be built in Melbourne and Sydney at the end of the month), or donate materials/items and make a contribution to the legend of Jack in their own way - in exchange they’ll receive products and tickets to celebrate in style at Jack’s Birthday Bash.
The road show will stop at:
Thursday 10th Sep: Towradgi Beach Hotel, Wollongong
Friday 11th Sep: Walsh's Hotel, Queanbeyan
Saturday 12th Sep: Kooringal Hotel, Wagga Wagga
Sunday 13th Sep: Birallee Tavern, Wodonga
Monday 14th Sep: The Overland Hotel, Shepparton
Tuesday 15th Sep: Grovedale Hotel, Geelong
Electricians, carpenters, joiners, technicians, finishers, artists, designers and regular Joes are all being sought to donate their time and expertise to turn the idea into reality. The reward? Whiskey! That’s right fans are literally working for Jack, not to mention a chance to get their hands on an invitation to celebrate Jack's birthday in style - in the very bar they have helped to build.
Want to get involved? Then go to.....