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All about A-Beauty, the natural approach to beauty

Have you heard of A-Beauty?

All about A-Beauty, the natural approach to beauty

Coming directly to you from Down Under, A-Beauty is now a global beauty trend. It’s the fuss-free skincare movement that minimalists everywhere have been waiting for. Known for their less-is-more approach to beauty routines, Australian beauty brands are staking a claim in the beauty industry and bringing a host of natural and very effective ingredients with them, grown right here in Australia!

organic australian makeup

A-Beauty is all about using fewer products whilst still achieving your beauty goals. With less complex routines, steps, and formulas, it’s the antithesis of the multi-step modern skincare routine. Why use eight different products when you could use one super effective product instead? It’s a reflection of the laid-back Australian values and lifestyle: hard-working and effective, yet effortless!

What are the benefits of A-Beauty?

Focused on fostering beauty both inside and out, A-Beauty brands tend to use natural ingredients that are both certified organic and cruelty-free. While it’s pretty common to find harsh chemicals and ingredients in your beauty cabinet, A-Beauty brands are bringing us makeup and skincare products made with no nasties and cleaner, natural ingredients that are healthier for you, your skin and the planet. What’s not to love?

What are the benefits of A-Beauty?

What are some Australian native ingredients found in A-Beauty?

There’s no doubt that pure, healthy ingredients are the key to better, more beautiful skin. And the team at INIKA Organic understands that better than most. INIKA Organic is Australia's only 100% authentic, natural beauty brand. Also cruelty-free and vegan, INIKA offer the highest level of natural and organic certifications than any other Australian skincare brands, and use ethically sourced ingredients found locally in Australia, along with potent antioxidants designed to nourish and protect the skin.

Here are our top 3 Australian native ingredients we love to see in our A-Beauty skincare products:

Kakadu Plum

Kakadu Plum is the world’s richest source of Vitamin C and a high source of antioxidants. It can soothe blemish-prone skin, detoxify and flush out toxins, leaving you with a clear, glowing complexion. It’s a key ingredient in INIKA’s Certified Organic Liquid Foundation where it works alongside additional vitamins and minerals to give your skin maximum hydration and a natural glow.


Macadamia Oil is an Australian skincare superfood high in hydrating Linoleic Acid. Linoleic acid is an essential building block for ceramides, one of your skin's main moisturising elements. Rich in antioxidants and essential fatty acids, this oil also helps to prevent the signs of skin ageing, assists in collagen production and helps to reduce acne breakouts. You’ll find it in a wide range of INIKA beauty products including their Certified Organic Cream Eye Shadow. This creamy formula nourishes and soothes the skin while delivering long lasting, natural shimmering eye colour that lasts all day.


Quandong Oil is considered an all-rounder in natural skincare thanks to its many benefits. A rich source of Vitamins C and E, as well as antioxidants and Phenolic Acids, this oil offers anti-inflammatory and anti-ageing benefits for your skin. It works to lock in natural moisture to keep cells hydrated from within and provides a strong defence against UV damage that can cause sunspots and skin pigmentation. A superstar ingredient in INIKA’s Phyto-Active Rosehip Oil Blend, it works to protect, nourish and repair even the driest skin; naturally smoothing fine lines and reducing signs of ageing.

Make the switch to A-Beauty

A-Beauty is all about creating an effortless skincare routine, with fewer products, that do the hard work for you to care for and protect all skin types. There are plenty of botanicals with amazing skin-loving benefits in our own backyard, and it’s about time we start taking advantage of them. Plus, switching to A-Beauty means that you’re supporting local Australian businesses that produce high-quality organic skincare, like INIKA Organic. Browse their range of natural skincare on their website, and find the best products to keep your skin healthy!


This post was in collaboration with INIKA Organic


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