• Sydney Chic

What is a lash serum, and do they really work? An expert weighs in


What is a lash serum, and do they really work

What is a lash serum, and do they really work? An expert weighs in


“In our endless pursuit for thicker, longer lashes our lashes are poked and prodded with tints, extensions, mascaras and false lashes. However, the route less travelled is eyelash growth serums – maximising your natural lash,” Natasha Domminique Creasey said today.


Natasha Domminique Creasey is an Australian entrepreneur based in Sydney, New South Wales. She is the founder and owner of revolutionary beauty brand, AGENCY by Domminique, a company with an effortless approach to the enhancement of natural beauty and skincare while indulging in a truly beautiful experience of relaxation and luxury.


“Lash growth serums are not a new product by any stretch, however they are finally being recognised by beauty gurus all over the world for their unique capability to enhance your natural lashes,” Creasey said.


According to Creasey, lash serums are a must-have step in everybody’s beauty regime. She has answered some of the most burning questions in regards to these natural lash beautifiers.


What is a lash serum and how does it work?


“A lash serum is a product developed to support the healthy growth and management of your eye lashes. It is normally applied once to twice daily,” Creasy explained.


“When looking for a lash serum, my advice is always to look for products that are backed by science and that contain as few manufactured ingredients as possible. Sadly many products on the market do not live up to their promises.


“This is one of the main reasons why I developed my signature lash serum, the AGENCY by Domminique Lash Serum. It has been formulated to regenerate, thicken and extend natural lashes. It contains the strongest peptides, antioxidants and vitamins known to help stimulate, strengthen and condition eyelashes. The serum is encapsulated in a bespoke UV protected bottle to maintain its longevity.


“My lash serum works and it genuinely helps women to restore their lashes, whether they’ve been damaged through beauty processes such as lash extensions or they have fallen out as a result of hormonal changes.”



AGENCY Lash serum

How do I apply lash serum?


According to Creasey, before applying any lash serum, ensure the eye is clean and dry. In order to apply the product most effectively, apply the product to your upper lash line, brushing the product forward through to tips. Finally, allow the serum to seep into your lash follicles and dry completely.


How often should I apply lash serum?


“Apply lash serum once or twice daily for the first ten weeks. To maintain the strength and length of your lashes, most serums recommend applying every two days thereafter,” Creasey said.


How long will it take to see results?


“You should start to notice results within four weeks of consistent use with full effect taking place around 12 weeks. After this period I would suggest applying lash serums every two days to keep your beautiful natural lashes strong and healthy,” Creasey added.


According to Creasey, it is important to understand that results will vary person-to-person when using a lash serum.


Natasha AGENCY

Who are lash serums most effective for?


According to Creasey, AGENCY Lash Serum is universally beneficial to all sexes, including anyone who has lash extensions, sparse lashes, damages or brittle lashes, thin and pale lashes, as well as anyone impacted by menopause or stress.


What if I wear contact lenses or eyelash extensions?


“If you wear contact lenses you will not miss out on the incredible results of lash serums. I suggest applying your lash serum at night after taking out your contact lenses,” Creasey said.


“In terms of eyelash extensions, for most lash serums, including the AGENCY Lash Serum, you can apply it two days after having your extensions applied. I would recommend that you only apply the serum as close to your lash line as possible, and it avoid applying the serum to your extensions. The peptide in the AGENCY Lash Serum will actually help to strengthen your natural lash and protect them from the weight and glue of your extensions.”


Why is it important to do your research before buying a lash serum?


“Unfortunately some products made under less stringent regulations, such as those from overseas, and may contain harmful ingredients that can cause further hair loss and damage,” Creasey emphasised.


“Be careful to do your homework. Take the time to research the product you are buying. The eye area is sensitive and it is important to only use products near your eyes that you trust and know come from highly regulated sources. At AGENCY by Domminique, we spend a lot of time researching and formulating to create the safest and most innovative products on the market.”


AGENCY by Domminique is proudly Australian owned and Australian made. The business is based in Sydney, Australia. AGENCY offers worldwide fulfilment, as well as being available at selected salons and department stores.


AGENCY by Domminique innovates product lines that are both unique and controlling. The exclusive combination of science ensures you have timelessly stunning lashes and beautiful skin. AGENCY also prioritises its environmental impact, practicing sustainable and fair trade commitments throughout its production line.


AGENCY has also released an exclusive men’s range. The range includes products to cleanse, tone, tighten and moisturise.


agencybydomminique.com