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Sustainable Seafood Week 11-17 March

Sustainable Seafood week

To announce the launch of SSW Sustainable Seafood Week there is a new campaign calling for consumers to join the #SeaTheFuture movement to help preserve our seafood for future generations.

Are you Flexitarian, Prescatarian, Paleo, Meat-Free or Vegan?

New research reveals 63% of Australians are totally confused over which diet is best for people and the planet and believe me, I've probably tried them all due to my ill health. I must admit vegan made me totally malnourished, the complex carbohydrate diet possibly the same, so I have gone for the 80/20 rule and being 80% complex carb and 20% more relaxed on the diet with seafood being a big part.

  • Research for Sustainable Seafood Week reveals that despite the confusion, 80% of Australians consider themselves as conscious consumers who genuinely care about where and how their food is sourced.

  • 81% have actively changed their lifestyle, daily habits and diets to help protect the environment – with almost a quarter (23%) having tried flexitarian and pescatarian meal plans.

  • As a nation, a massive 87% admitted they would choose sustainable seafood over non-sustainable products knowing it would have a positive impact on the environment.

Maintaining our oceans, rivers and lakes is critical if we are to provide food for a global population expected to reach 9.7 billion by 2050, which is why the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) are calling for seafood lovers to join a nationwide movement to #SeaTheFuture during Sustainable Seafood Week 2019.

The two leading international non-profit organisations have joined forces with leading advocates and brands, including Coles, Woolworths, John West, SEA LIFE, Aldi and Taronga Zoo to bridge the gap of consumer confusion so that our children and grandchildren can continue to enjoy seafood for generations to come.

Certified sustainable seafood

The MSC and ASC labels assure that your seafood has been caught or farmed with the best possible care meaning consumers can beat the confusion and rest assured when they shop for the blue and green labels. With 400+ certified MSC products and 100+ ASC products available nationwide, there is a product every taste and budget.

What Can You Do?

  • Join the #SeaTheFuture movement by posting an image of yourself on Instagram, looking out across the water and telling the world what they wish to 'sea' in the future

  • Choose the blue and green labels when shopping for seafood in your local supermarket

Sustainable Seafood Week


The MSC Survey was conducted by Pure Profile in February 2019

The MSC Consumer Insights Survey was conducted by GlobeScan in January 2018


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